MAXWELL partners with B.E.T.


Posted September 26, 2008 – In correlation with BET, R&B crooner, Maxwell will be partnering with BET Networks as they will serve as the official media sponsor for his Maxwell Live Tour ’08, the network announced today (September 26). In this new joint venture, BET will offer exclusive content across it’s different platforms which include, BET.Com, BET OnBlast and BET J, whom which will be producing a primetime, Behind The Tour special airing this fall.

In addition to the prime

time special, BET’s Digital Platforms will also air exclusive behind-the-scenes footage of the tour, including performances, interviews, and photos. Interim president of BET Networks, Stephen Hill said of the venture, “Let’s keep it real: He’s one of the few people who can tour without having new records out. Fans know they’re gonna get a great performance. We’re very glad that he chose the 2008 BET Awards as the vehicl

e to begin his reemergence and we’re equally as honored to bring him to cities across the country for all to enjoy. Fellas: get those tickets. Take your ladies. Trust.”

The Maxwell Live Tour is set to begin October 8 in Boston, MA and conclude on November 23 at New York City’s, United Palace Theater. Scroll down for the entire Maxwell Live Tour itinerary.

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